Case study
RieuWorld: turning fans into ticket sales
RieuWorld is an international fan site for André Rieu concerts. We built and grow it ourselves, with organic search as the main engine.
Industry
Events & concerts
Market
International
Services
Website
The goal
Reach André Rieu fans when they search for concerts and news, and turn that attention into ticket sales.
What we did
- Built the site on WordPress, structured around concerts and events.
- Created content around what fans actually search for: tours, dates, venues and news.
- Ongoing technical and on-page SEO.
- Automated partner links send fans straight to official ticket vendors, where the sale happens.
Results
Over 14,000 search impressions a month
About 15% of traffic comes from AI assistants such as ChatGPT
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